Visual Identity and Prints of the Natal Experience show
Goals:Our challenge was to create the visual identity and printed materials for the Natal Experience show, a cultural event that would mark the beginning of Christmas celebrations in the city. The event received support from the Municipal Culture Incentive Program and included a charitable presentation as a social contribution. The mission was to differentiate the materials for the show and the counterpart, with different color palettes (gold with blue and gold with green) and create a visual identity that combined Christmas elements in a subtle but impactful way.
Contributions:As a graphic designer, my responsibility was to create a visual identity that conveyed the Christmas spirit and highlighted the important details of the event. We chose to use golden gradients and complementary colors (blue and green) to differentiate the materials for the show and the counterpart. Discreet images of Christmas decorations were incorporated, adding a festive touch without distracting from the essential information. For publicity, we created fixed publications on social networks and produced printed materials, such as posters and pamphlets, which were distributed in several strategic points in the city.
Creative Solution:The different color palette and golden gradients gave the materials a sense of sophistication and festivity, while the Christmas decorations added a touch of nostalgia and celebration. The combination of bright colors and accurate information ensured that the public was well informed about the event.
Results:The visual identity and printed materials created for Natal Experience managed to capture the magic of Christmas while maintaining the seriousness of the cultural event. The differentiation of colors helped to clearly identify the materials for the show and the social counterpart. Social media posts and printed materials ensured that the event was widely publicized and well attended, marking the start of Christmas festivities in the city in a bright and memorable way.
https://www.sympla.com.br/evento/natal-experience-musical-sibelius/1790832