Visual Identity and Prints for Frozen Mangiare
Goals:Our challenge was to create a captivating visual identity for Mangiare Congelados, a company representing a renowned brand of frozen Italian pasta. The goal was to convey an authentic and appetizing experience, making customers feel like they were in Italy at every meal. In addition, we developed printed materials, including a menu and a thank you card, to highlight the products and promote a feeling of belonging. Mockups were also created for t-shirts and aprons, incorporating brand elements for a cohesive look.
Contributions:As a graphic designer, my mission was to capture the essence of Italian cuisine and create a visual identity that would appeal to food lovers. We started with the logo, inspired by the Italian flag, using a sans serif typography for "Mangiare" and an italic serif typography for "Frozen." This conveyed the idea of how the products were marketed and added a sense of authenticity. We then developed printed materials, such as the menu, which featured photos and vectorized elements to stimulate customers' appetites.
Creative Solution:Mangiare Congelados' visual identity transports customers to an authentic Italian experience. The logo, with its colors based on the Italian flag, evokes a feeling of origin and quality. The use of sans serif and serif typography creates a balance between modernity and tradition. The menu was structured in an attractive way, with images of tempting dishes and graphic elements that invited tasting. The mockups for t-shirts and aprons incorporated the brand's design, creating a cohesive and professional look.
Results:The new visual identity of Mangiare Congelados is a tribute to Italian cuisine and conveys quality and authenticity. The logo highlights the way the products are sold, while the attractive menu and thank you card create an emotional connection with customers. T-shirt and apron mockups help reinforce your brand consistently and prepare customers for a complete culinary experience. With this new visual identity, Mangiare Congelados is ready to offer its customers a tasty trip to Italy in every bite.