Visual Identity and Prints for Your Own Style
Goals:Our challenge was to create an impressive visual identity for the printed t-shirt brand "Estilo Próprio - Estampas de Impacto". This brand had a clear purpose: to motivate and inspire through impactful phrases. Creating a logo that conveyed this message and developing prints that represented the intention behind the phrases was essential. Additionally, videos were produced to add movement and enhance the brand's appeal.
Contributions:As a graphic and video designer, my mission was to bring the vision of the brand "Estilo Próprio" to life. We started with the logo, which represented the idea of transformation and authenticity. The symbol, composed of the initials "E" and "P", joined so that the "E" was the inverted continuation of the "P", created a sense of continuity, expressing the journey from "style" to "one's own", personal it's unique. This captured the essence of the brand.
Creative Solution:Creating the prints was a meticulous process, where each phrase received by the client was transformed into a print with typography and vector elements carefully selected to reflect the intention of the message. The result was crisp, minimalist and stylish prints, conveying the impactful message in a visually appealing way.
The videos were produced using templates to speed up the process and ensure meaningful delivery. They added movement to the brand, making it even more engaging and attractive to customers.
Results: The new visual identity of "Estilo Próprio - Estampas de Impacto" successfully captures the essence of the brand, conveying the idea of personal transformation and authenticity. The logo, with its unique design, represents the movement from "style" to "own", reflecting the brand's purpose. The prints, created with attention to detail, are visually impactful and motivating. Videos add dynamism to the brand, making it more attractive and engaging. Overall, this visual identity and impactful prints help "Estilo Próprio" fulfill its mission of inspiring and motivating its customers with each use of its t-shirts.