Prints and Social Media of the Cantatas em Cena Project
Goals:Our challenge was to create printed material and develop a presence on social media for the Cantatas em Cena Project, a prominent cultural project in Uberlândia-MG dedicated to performing classical cantatas, bringing classical music to the city. The printed materials, including banners and a program flyer, not only served for publicity, but also provided comprehensive information about the project, its artistic and technical team and complied with the standards established by the culture incentive law. Furthermore, our biggest highlight was the creation of an impactful visual identity and a strong presence on social media, especially on Instagram.
Contributions:As a graphic and social media designer, my mission was to create materials that captivate the public and promote the Cantatas em Cena Project effectively. We started with the creation of printed materials that not only informed, but also enchanted with a strong visual identity and classical elements, which reflected the essence of classical music. The continuous sequence of 21 Instagram posts was designed to intertwine and form a rich set of information about the project, creating a memorable visual impact.
Creative Solution: For printed materials, we sought a classical aesthetic that would meet the tastes of the classical music-loving public. The creation of an informative and attractive flyer program helped to meet the requirements of the culture incentive law and attract public interest. On Instagram, we created a sequence of posts that told the story of the project, its artists, and artistic connections in a visually stunning way. The visual identity was carefully designed to highlight the elegance and grandeur of classical music.
Results:The visual impact of the created identity generated great public support, resulting in sold-out crowds at both project sessions and numerous positive reviews in the city. A strong presence on social media, particularly Instagram, allowed the project to reach a wide audience and connect with classical music enthusiasts in Uberlândia. This project not only promoted classical music in the city, but also established a memorable and successful visual identity for the Cantatas em Cena Project, contributing to its continued relevance in the local cultural community.